What made you want to come up with your own lipstick/lipgloss line?
So it’s a full on cosmetic line. I always get confused because you’re known for your poppy lipstick color, I always forget about the rest of the line. What made you want to start your own cosmetic line?
I wanted to start my own cosmetic line because I wanted to wear bright colored lipsticks. That’s really the vision I had when I was hanging out and I wanted to wear blue lipstick and no other brand carried it. So, I decided to create it and introduce it to the world and create a cosmetic line.
Why do you think the other brands were staying away from all the poppy colors?
(1:21) is different from all the other brands because, like you just said, we have all the poppy colors. We have blue, white, purple, green, yellow, and so on. No other cosmetic line has that.
Why do you think your standard make-up line strays away from those colors?
The other brands shy away from doing these colors because they’re scared of it. It’s not that it hasn’t been done, but with the business they would be taking a risk and they’re not sure how it would fit with their previous customers.
Does your ethnicity or background play a role in your line and your brand and what you choose to do and how you do it?
I don’t think its my ethnicity, but me as a person because I am unique, I am very edgy. I’m known to be a trendsetter. Me as a person having a line like this, that’s what did it.
What made you team up with Snooki? Doesn’t she have her own signature look with you guys?
Yes, she has her own signature lipstick called, “Snooklicious” and she has a pink color. She wanted to go with a color that she could wear every day. So we all agreed on a nice, soft, baby pink.
What made you want to team up with Snooki?
I wanted to team up with Snookie because Snookie embraces who she is. She’s smart, she’s talented, she is creative, and she’s not defined by anyone but herself.
Right now you’re doing Cosmetics, but is there any chance of you branching out into hair or maybe clothing or maybe accessories?
Definitely. I’m currently working on a catsuit line called “(3:51) Couture”. It’s by the end of this year.
And it’s just like catsuits?
Yah, I’m gonna start with catsuits because I always introduce things on the brand based on my fans. So that’s what they’re asking for so that’s what I’m going to give them.
Other than Snooki, what’s new for the cosmetic line this year? What are you guys doing different this year?
This year we’re coming out with a line called the “(4:23)” collection. They’re mixed with all glitter. I don’t know if you’ve seen the (4:29) night, but I had on gold lipstick where if you’re at a night club or a red carpet and someone looks at you, all they’re going to see is glitter on your lips. That’s what’s next for (4:39) line.
Where are you retailing right now?
Right now KA'oir is sold exclusive online at KAoir.com.
Are there any plans to change that soon?
Describe to me in one sentence who the KA'oir woman would be.
The person who would by KA'ior products is confident, unique and you just don’t give a damn about what anyone has to say about you. You look good, so you’re going to wear blue lipstick.
Obviously, you have a video vixen background. When you started doing videos persay, was it something you had always invisioned or did you think, “This is just a platform for me to launch myself and get out there and do what I want to do”?
I started doing the video modeling in November. Probably two weeks after that, I told myself, “This is just temporary I want to have something permanent from this.” I wanted to get my foot in the door and I wanted to do something else and I thought of something immediately. The cosmetic line jumped into my head because I wanted to wear blue lipstick. That was something I had planned prior, it had just all fallen into place.
What do you say to young girls who are trying to make it in the industry who are automatically put into that video vixen category?
You have to stay focused. I would tell them, “You have to be strong, you have to be confident.” Once you’re a video vixen, people categorize you a certain way and because of that same reason, I didn’t want to get into video modeling, but I told myself, “I’m here for a reason. I have a purpose behind it and I’m going to come in and do what I have to do.” And I did exactly what I wanted to do and I’m successful.
How do you feel about these shows like Love and Hip Hop. The Real Housewives, and Basketball Wives? How those girls portray themselves.
I’m not the one to judge anyone. I watch the shows. I like them. If I was approached about doing a show, I wouldn’t mind doing a show. I just don’t want to be portrayed a certain way. I don’t think a lot of those girls have control over how they’re portrayed. Because the network has control of that.