Do you know your true colour? ALDO invites you to discover which A is for ALDO colour best describes you. Launching in November 2011, the five-piece fragrance collection is composed of women’s colors RED, YELLOW, BLUE, as well as men’s RED and YELLOW. A is for Aldo demystifies the mystical nature of scents by adding a playful component of exploring colour and personality. Finding your true colour, is as easy as playing the childhood game of linking letters to words and words to images. Created in partnership with two of the industry’s leading fragrance houses, Givaudan and Robertet, the fragrance collection is created with the best traits of any personality’s mood in mind.
“Colours are like personalities,” says Douglas Bensadoun, ALDO Creative Director “Scents can be complex, but everyone knows their favourite colour. We've translated A is for ALDO fragrance collection into three scents for women and two scents for men – defined by colour. It's never been easier to find yourself.”
A is for ALDO is an invitation to uncover your fragrance personality and colour. Fragrance after all, is considered an extension of our personality, more so than any other accessory. Similar to how ALDO claims A is for ALDO, the goal of this collection is for individuals to claim and declare which colour scent is for them. A is for ALDO is about matching the different scents to our own personal olfactory associations and possibly even creating new ones. Fragrance doesn't just express a mood; it can create one. With the olfactory bulb linked to memory when we smell a new scent, our brain immediately recalls something locked in the mind. It is for this reason that scents are known to trigger memories we’ve long forgotten.
“This notion that scents can ignite memories and experiences really inspired us. This usually happens naturally but to be able to do so with intention, to actively define our experiences and ourselves through scent, drove the concept for A is for ALDO.” elaborates Douglas Bensadoun.