Is Macy's the new H&M? Or is it the new Target? Either way, the brand has definitely tapped into the growing high-low collaboration trend that's sweeping the industry. Karl Lagerfeld is a veteran to the whole "big name meets mass brand" scheme (he was the first to collaborate with H&M and more recently collaborated with Macy's), so it's no surprise that Macy's tapped talent Doo-Ri Chung for their next effort. The Korean-American designer has made a name for herself creating classic pieces in easy-to-drape fabrics and some with geometric prints. Michelle Obama is also a fan, having worn one of Chung's pieces recently to a dinner with South Korea's President, Lee Myung-bak. Not too shabby for a girl who started her business in the basement of her parents home back in 2001.
Scheduled to debut February 15th of next year, Chung's collection will be priced between $39-$159. According to WWD the collection itself with feature trench coats, short and long dresses and some of her signature prints (see sketches above).