When one thinks of Gareth Pugh, adjectives like dark, futuristic, alien, and structured come to mind. "Wearable" is usually not synonymous with his collections, until now. The British designer, famous for his neo-futuristic designs, presented his most pragmatic collection since catapulting onto the fashion scene.
Not abandoning his aesthetics, black and grey were the colors of the collection - this plus the ash-blanketed runway showcased the designer's affinity for darkness. Other Gareth Pugh staples such as leather, skin-tight leggings, sharp edges, and pointed shoulders were present in the collection. What separated this collection from his previous effort, is that considerable amount of the pieces had a commercial appeal; dresses and jackets with angular shoulders, capes, molded tops, and leather and fur trimmed coats were stripped of the fetish and alien attributes of his past collections. What remained were beautifully constructed, accessible, garments that still possessed the provocativeness of Pugh. In this collection the designer also played with textures; fuzzy furs pared with smooth leathers, satin-covered boots extended over leather leggings, and tiered strings of fabric gave a sense of dimension.
The Daphne Guinnesses of the world need not worry, the designer has not fully abandoned his avant-garde attitude, dramatic looks like the funnel-neck mini-dress with the billowing train will surely please your eccentric taste.
Pugh has been heralded as one of the brightest young stars to recently join the fashion arena, his imaginative designs acting as a breath of fresh -fashion forward- air. With this collection he proved that he is capable of refining his ideas and dispersing them to the masses, his partnerships with commercial giants M.A.C cosmetics and Topshop were the first steps in this new direction.
- Damoy McKenzie