Amanda Seyfried, Emily Ratajkowski, Camila Alves and more celebrated “TargetStyle, in Vogue” in New York City.
Target kicked off New York Fashion Week in style with a fabulous party. The event brought the scenes of “TargetStyle, in Vogue” to life in a magical way. Cedar Lake was transformed into an interactive experience where one could be apart of a photo shoot at every turn. Guests were given special bracelets. Once scanned any photos taken would automatically go to their email addresses.
Guests could also Shazam each page to see the original vogue images that inspired the campaign and learn how they were brought to life. Another highlight was attendees could ride a carousel, while sitting on a white swan and receive a mini video of it.
DJ Harley Viera-Newton was on the turntables and drinks served included “A Sunny Story” consisting of Vodka, Lemon, St. Germain, Raspberry and blueberry, “A Bold Story” consisting of Mescal, Lemon, Pineapple, with a cocoa powder rim and “A Golden Story,” which was made of Rye, Lemon, Blood Orange and Campari.
From Sept. 10, through Sunday, Sept. 13, the “TargetStyle, in Vogue” images and their sources of inspiration were on view for the public at Target Gallery in New York City. Other notables in attendance included Eric West, Designer Adam Lippes, Jackie Cruz, June Ambrose, Madison Beer and Zanna Roberts Rassi (Target Stylist/Marie Claire Senior Fashion Editor/E! News Correspondent), to name a few. Check the hashtag #targetstyle for highlights from the event.
Photo Credit: Neilson Barnard/WireImage.com