For a couple of seasons, Cara Delevigne has been the brand’s go-to British model, but this season Pepe Jeans decided to refresh their look. In the new Fall/Winter 2015 campaign, “Always London,” we see Jourdan Dunn, Sam Rollinson, Flo Kosky and Hollie Mae Saker.

The photographer responsible for the beautiful, laid-back black and white images is Glen Lunchford.

See the gallery below for the new Pepe Jeans campaign:

Magdalena Bury