Creative Director, Jonathan Sanders has revamped the DVF brand, after acquiring creative direction from, Diane von Furstenberg, herself.
The design house has decided to take a season off from Fashion Week, following a highly theatrical 2016 presentation, opting only to have by-request editor appointments.
The DVF brand made the announcement last Thursday via, Instagram. The revitalized website is simple and edgy. Straight to the point and flows beautifully as it showcases canary yellows, grays, and a ton of new fashion for spring, which is a signature of Saunders.
DVF has not stated whether it will return to its NYFW slot. According to Fashionita.com, a spokesperson for the brand was not readily available for comment. Fashion month is fast approaching (about a month away) if DVF intends on presenting at NYFW, the revived logo and website would be very strategic and a perfect time to create buzz around the brand.
Kerri L. Hill