In disappointing news for Victoria’s Secret swimwear enthusiasts, it looks like the brand has decided to do away with their apparel offerings.
The news comes on the heels of widespread internet speculation that the popular beauty brand would no longer offering swimwear or apparel in the near future and it looks like this is one rumor that was rooted in truth. The company released the following statement to Glamour on their decision to discontinue the lines:
“In order to better focus our resources on core merchandise categories, we have decided to eliminate non-core businesses, including swim, in our Victoria’s Secret lingerie business and shoes, accessories and apparel that were offered in our digital channel but not in stores.”
One plus side of the sudden announcement is that all of the 2016 Victoria’s Secret swimwear is now significantly discounted, with some items up to 60% off.