The Battersea Power Station held their launch party at The London Hotel rooftop. The West Hollywood hotel was fitting for the British project at the LA launch hoping to attract the best international brands and entrepreneurs to join the best of the British. The rooftop was enclosed and the atmosphere was dim lit with building plans plastered on all four walls. Battersea CEO Robert G. Tincknell, took to the mic to give the backstory to this historic space and his plans for development. Guests enjoyed an open bar with specialty cocktails with a British theme: The Battersea Bellini (a sparkling wine), The Chimney (whiskey), A Walk in the Park (tequila), Queen Mary's Court (vodka) and Turn up the dial (a non-alcoholic lemonade.) Carrying on the British theme, servers were carrying trays of appetizers which included fish and chips, mini salmon crepes and crab cakes catered by the Gordon Ramsey restaurant at The London West Hollywood. A DJ kept the party atmosphere going as locals mixed and mingled while overlooking the project models. Guests included Kate Beckinsale and Sharna Burgess of "Dancing with the Stars." Battersea Power Station is at the heart of one of central London’s most visionary and eagerly anticipated new developments, which will see this vast 42-acre former industrial brownfield site become a community of homes, shops, cafes, offices and 18 acres of public space.
The Battersea Power Station site is owned by a consortium of Malaysian investors comprising S P Setia, Sime Darby and the Employees’ Provident Fund. The development management of the project is being undertaken by British based Battersea Power Station Development Company.