Iconic fashion label Yves Saint Laurent is said to put a few changes in place with the hire of Hedi Slimane, the fashion house's new creative director. One change that is catching a lot of press is the brand name change. Yes…you read right, name change.
The new name will be "Saint Laurent Paris". New branding is expected to be introduced in the coming months to coincide with the release of the new Spring 2013 collection along with Slimane's designs inlcuded. Pierre Berge', co-founder of the brand, is happy about the change and gives his full support.
-Blake Nicole Herbert