SheaMoisture recently launched a campaign titled “It Comes Naturally”. This is a celebration of Black Identity. The campaign is created by artists Reyna Noriega, Rachelle Baker, Bisa Butler, Alexis Eke, Linda Mawala, and Monica Ahanonu.

It features a series of visuals that call specific attention to aspects of Black womanhood.

SheaMoisture also pledged to support Black entrepreneurs by announcing that proceeds from all products sold will be used to invest in small businesses.