Supermodel, Entrepreneur and Talk Show host, Tyra Banks will join Allison Kluger in teaching a graduate course at Stanford University’s School for Business. This is a spring elective for MBA graduate students, titled “Project You: Building & Extending Your Personal Brand.”
This 2-credit course, will focus on the following topics.
What is a personal brand and how can it be unleashed as a valuable and competitive advantage?
Why you need a personal brand.
How to differentiate yourself and create a brand identify and strategy.
How to you use social and traditional media to enhance your brand effectively.
Measuring the metrics of social media responses.
How to know when to pivot and evolve your brand sustainability.
Banks, will guest lecturer for two-weeks during the course. She received a certification of completion for a nine week course she attended at Harvard Business School’s Owner/President Management extension program. Students are in for a treat.
-Kerri L. Hill