The world has fallen in love with all of the excitement, drama, and style on the hit show EMPIRE. Now, the popular television show is partnering with Saks Fifth Avenue to bring the fashion to life. The multi-platform collections will be available in-store, online and on-screen and will celebrate the hit drama’s dynamic, buzzworthy fashion timed to the series’ second season premiere in September.
“The lines between fashion and entertainment are intersecting,” said Marc Metrick, President Saks Fifth Avenue. “Harnessing this moment is a key underpinning to our strategy as it brings energy and uniqueness to the shopping experience at Saks.”
The partnership will feature curated collections from luxury fashion brands that represent the hit drama’s glamorous aesthetic including fine jewelry from Alexis Bittar, women’s ready-to-wear from Cushnie et Ochs, men’s and women’s footwear from Jimmy Choo and handbags and accessories from MCM.
“This unprecedented partnership with Saks Fifth Avenue, Alexis Bittar, Cushnie et Ochs, Jimmy Choo and MCM celebrates EMPIRE’s mark on the fashion world,” says Jeffrey Godsick, President, Twentieth Century Fox Consumer Products. “The influence EMPIRE has had on so many aspects of popular culture proves it has the ingredients to become a stand-alone fashion brand.”
Exclusive EMPIRE-curated windows will be on display at Saks Fifth Avenue’s New York and Beverly Hills flagships from September 10 through October 7.